Senior Google Ads Specialist

I'm Christopher Hoole

Managed Google Ads with AI Precision.

16 years of paid ads experience.
My own proprietary AI engine called A.C.T.

My approach combines my expertise with A.C.T.'s AI-powered recommendations, providing a systematic and explainable approach to Google Ads management.

Download My CV
Christopher Hoole

About Me

I've managed Google Ads accounts since 2009.

Over 16 years I've worked across automotive (Lexus, Toyota), luxury travel, B2B (Virgin Media O2), ecommerce, property, and professional services.
I've managed budgets from £5k to £400k per month and optimized 100+ accounts.

Most recently I built A.C.T (Ads Control Tower) — a proprietary AI-powered Google Ads optimisation platform that generates bid, budget and keyword recommendations across 5 campaign types.

What I bring:

  • →16 years hands-on across Search, Shopping, PMAX, Display and Paid Social.
  • →A proprietary AI engine with 75 rules, 99 monitoring flags and 507 live recommendations.
  • →Full accountability — every change logged with reasoning, evidence and tracked impact.

My Work History

16 years across agencies, in-house, and my own consultancy.

Founder & Developer — Ads Control Tower (A.C.T)
2025–Present
Independent
Built a proprietary AI-powered Google Ads optimisation platform from scratch. A.C.T generates bid, budget, keyword and campaign recommendations across 5 entity types with full audit trail, safety guardrails and rollback capabilities. 75 rules, 99 monitoring flags, 507 live recommendations. Built using Python, Flask, DuckDB and the Google Ads API. Live at christopherhoole.online.
Paid Ads Account Manager
Nov 2023–Feb 2026
Pod Digital Marketing Agency
Managed up to 8 clients in parallel across Google Search, Shopping and Performance Max. Dramatically improved ROAS and inbound lead count across all accounts. Introduced new Google Ads techniques and funnel structures to all but 1 client. Upgraded client analytics and reporting infrastructure across the board.
Digital Marketing Manager
Mar 2022–Oct 2023
Virgin Media O2 Business (18 month contract via agency)
Created and executed a migration plan to bring all Google Ads accounts in-house. Designed full end-to-end, always-on, omni-channel digital marketing funnel. Grew B2B inbound leads from 0 to 2,000 per month primarily through Google Ads.
Digital Marketing Consultant
May 2020–Feb 2022
TMW Unlimited Agency (Lexus & Toyota) (6 month contract)
Increased traffic to local dealership sites by 500%+ with the same Google Ads spend. Increased lead volume and test-drive requests by over 100%. Overhauled Toyota's entire Google Ads tracking and attribution system.
Digital Marketing Consultant
Apr 2017–Apr 2020
Destinology.co.uk
Reduced Google Ads new business CPL from £120 to £45 (63% reduction). Implemented geo-targeting campaigns targeting HNWI areas. Hired, trained and mentored a team of Paid Ads executives. Oversaw eCRM migration and reduced costs by 60%+.
Lead Acquisition Manager
Nov 2015–Mar 2017
Select Property Group
Brought all Google Ads and digital marketing channels in-house. Part of the team that delivered £35M+ revenue in March 2016 (120% increase on record). Delivered high-converting leads from UK HNWIs and global markets (HK, Singapore, Dubai, USA, Canada).
Digital Marketing Manager
Jul 2014–Oct 2015
SixStarHolidays
Increased Google Ads lead volume 120% with only a 12% budget increase. Reduced paid ads new customer acquisition cost from £100+ to £36. Built the fastest-growing social media presence in the UK travel industry. Grew email database from 200,000 to 300,000 organically in 9 months.
CEO & Founder
Jan 2009–Mar 2014
Apple Copywriting Agency
Built from a 1-man operation to 8 in-house staff and 40+ freelancers. Grew revenue from £0 to £800,000 per annum within 2 years. Designed and project-managed a bespoke CMS for copywriting management.

My Skills & Platforms

Google Ads Specialist with technical expertise across the full paid ads stack.

Paid Advertising
• Google Search — since 2009
• Google Shopping — since 2009
• Performance Max — since 2021
• Google Display — since 2009
• Meta Ads — since 2014
• LinkedIn Ads — since 2015
• TikTok, Twitter/X
• Taboola, Outbrain
AI & Automation
• A.C.T — proprietary Google Ads AI engine
• 75 optimisation rules
• 99 monitoring flags
• 507 active recommendations
• Built with Python, Flask, DuckDB
• Google Ads API integration
• Claude, ChatGPT, Gemini, Grok
• Google Ads Scripts
• Prompt engineering
Budget Management
• £5k–£400k/month managed
• £50M+ total ad spend
• 100+ accounts optimised
• 16 years experience
• Multi-channel allocation
• Pacing, forecasting, reporting
Analytics & Tracking
• GA4 & Looker Studio — since 2009
• Google Tag Manager
• Google Search Console
• Google Merchant Centre
• Triple Whale, Hyros
• Meta Pixel & Reporting
• SEMrush
CRM & Email
• HubSpot, Salesforce
• Pardot
• Klaviyo, MailChimp
• InfusionSoft
E-commerce Platforms
• Shopify
• BigCommerce
• WordPress
• ClickFunnels
• Leadpages
• DataFeedWatch, Shoptimised
Industries
• Automotive
• Luxury Travel
• B2B
• E-commerce
• Property
• Professional Services
Languages
• English (native)
• Portuguese (fluent)
• Spanish (basic)

The Difference I Bring

16 years of senior Google Ads operator judgment + my proprietary AI engine = your competitive edge.

Most managers either work manually (slow, inconsistent) or use generic automation (reckless, unexplainable).

I combine senior-level Google Ads operator experience with A.C.T's AI-powered insights.
You get systematic decision-making, explainable recommendations, and full accountability.

A.C.T doesn't replace my judgment, strategy and results — it enhances them.
I see what A.C.T recommends, add context, prioritize, and you or I approve what executes.
The changes are then tracked to monitor the outcome.

What A.C.T Does

Four AI-powered modules.

A.C.T is my proprietary Google Ads AI engine — it's what sets me apart from other candidates.

Lighthouse
Diagnostics & Insights
Deep campaign analysis with 200+ calculated performance features.
  • Anomaly detection across spend, CTR and conversions
  • Quality Score diagnostics and recovery strategies
  • Search term mining and negative keyword suggestions
  • Account structure and hygiene audits
Radar
Monitoring & Protection
99 monitoring flags with automatic safeguards.
  • Automatic rollback on KPI degradation
  • Budget pacing and spend spike detection
  • Feed and tracking break alerts
  • Post-change outcome validation
Flight Plan
Experiments & Structured Testing
Hypothesis-driven testing framework.
  • Structured experiment design and rollout
  • A/B tests with clear success criteria
  • Statistical significance validation
  • Scale, iterate or rollback based on results
Autopilot
Rules Engine
75 optimisation rules across budgets, bids, keywords and Shopping.
  • 507 active recommendations across 5 campaign types
  • Safety guardrails with magnitude limits and cooldowns
  • Human-in-the-loop — A.C.T recommends, I decide
  • Every change logged with reasoning and tracked impact

Why I'm Different

What I bring that other candidates don't.

16 Years Senior Experience
  • Every account managed personally, nothing delegated
  • £50M+ in total ad spend managed
  • £5k–£400k/month budgets across every major vertical
  • Automotive, luxury travel, B2B, ecommerce, property and financial services
Proprietary AI Engine
  • 75 optimisation rules + 99 monitoring flags
  • 507 active recommendations across 5 campaign types
  • Safety guardrails — magnitude limits and cooldowns
  • Built with Python, Flask, DuckDB + Google Ads API
Full Accountability
  • Every recommendation includes why and expected impact
  • Every change logged with evidence and outcome
  • I review before anything executes — no blind automation
  • Post-change monitoring validates every decision
Full-Stack Paid Media Expertise
  • Google Ads specialist with hands-on Paid Social, Native and Display
  • Analytics, tracking and attribution across GA4, GTM and Looker Studio
  • CRM and email marketing integration (HubSpot, Salesforce, Klaviyo)
  • Full-funnel perspective — not just ads, but the entire impression-to-sale journey

FAQ

Common questions.

Contract, freelance or permanent. Remote-first, UK-based. Open to global companies.

Available immediately.

Remote-first. I've worked remotely for the last 16 years across agencies, in-house and consultancy.

£5k to £400k per month. 100+ accounts across 16 years. B2B and B2C.

Automotive (Lexus, Toyota), luxury travel, B2B (Virgin Media O2), ecommerce, property, financial services and telecoms.

Search, Shopping, Performance Max, Display and Paid Social. A.C.T generates recommendations across all five.

Google Ads is my specialism, but I have hands-on experience with Meta, LinkedIn, TikTok, Taboola and Outbrain. I also set up analytics, tracking and CRM integrations — I think about the full impression-to-sale journey.

Yes. I've worked as a sole operator, embedded in teams, and collaboratively with agencies. Flexible to the setup.

Weekly updates via Slack or email. Monthly plain-English reports. Full visibility into every change and decision. Happy to adapt to whatever reporting structure is already in place.

Yes. I can demo the dashboard, recommendations, change log and reporting on a call.

A.C.T isn't a third-party tool — I built it from scratch with Python, Flask, DuckDB and the Google Ads API. It's tailored to how I work, with safety guardrails and human oversight built in. Nothing executes without my review.

Let's Talk

Get in Touch

Whether you're a recruiter, hiring manager or agency, I'd love to hear about the role.

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+44 7999 500 184

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